4.4 Specimen letters
4.5 Points to remember
1. Before writing a letter of complaint, make sure you have got your
facts right.
2. Complaints are not accusations; they are requests to correct mistakes
or faults, and should be written remembering that the supplier will want to put
things right.
3. Therefore, write calmly, clearly presenting all the relevant
information and making any suggestions that might help put the matter right.
4. Never make the complaint personal (your mistake, your fault, you are
to blame). Use an impersonal tone (the mistake, it must have happened because,
the error).
5. When answering a complaint, apologize for the mistake, thank the
writer for pointing it out to you, explain how it occurred (but don't blame
your staff) and how you intend to deal with it.
6. If you need more time to investigate the complaint, tell your
customer so.
7. If the complaint is unjustified, politely explain why, but sympathize
about the inconvenience it has caused.
8. Remember that, whether your customer's complaint is right or wrong,
he/she /s your customer and his/her comments about you to other people in your
trade or profession can either improve or damage your reputation.